Creative Dates for Innovative Marketing
Happiness Happens Month
Make someone smile
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The Secret Society of Happy People selected August as the month in which everyone should encourage happiness and discourage being a downer. How can your company get involved? Run an awards and recognition program, as the winners will surely feel happy when recognized for their hard work. The program can acknowledge employees for outstanding contributions to the company; vendors for great products and services; and clients for their loyalty. Your distributor partner can provide a variety of awards ranging from plaques and trophies to crystal bowls and custom-made prizes.
August must-dos
3
National
Night Out
Looking out for your neighbors
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National Night Out programs encourage residents of neighborhoods to get out of their homes and onto their front porches as a means
to deter crime. Help your local community in this effort by being a neighborhood sponsor. Provide T-shirts and flashlights emblazoned with your company logo to entire developments or to the people living on a selected number of blocks. A community outreach program will surely help strengthen your ties with the public.
10-16
Elvis Week
Thank ya, thank ya very much
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Every year around the anniversary of his death, fans worldwide flock to Graceland to celebrate the life of Elvis Presley.
Sounds like a great opportunity for an incentive travel contest in which the winners receive a free trip to Memphis. Announce the contest with any number of imprintable Elvis products, from eyeglasses to busts of his head. Don't worry about hunting for these unique items, as your distributor can find them with the click of a mouse button.
23-27
National Safe at Home Week
Be careful, stay safe
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Too many accidents happen at home, so it's important to stress taking care with every chore and task. This is a good week to run a consumer home-safety program.
There are a number of ad specialty products that your distributor partner can secure for you to help support the theme. Cards with safety instructions, flashlights, stepladders, etc. can all carry your company logo and a slogan that targets the home market.
25
Kiss-and-Make-Up Day
Sorry for what I did
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Use today to make amends for all the missed meetings and appointments, or missed deadlines. A thoughtful business gift like a leather portfolio or a desk accessory will leave your company top of mind with the recipient.
