It's not the size of the gift, but rather the gesture. Gifting valued customers will highlight your
business in the currently challenging economy. Characteristic customer gifts that can be personalized
convey an important notion; everyone loves to see their name! Giving your customer an ego-boost is an
added, (or rather embedded) benefit that encourages longevity of the item.
The basic psychology behind this maneuver is that anything with one's name on it becomes part of their ego,
and no one wants to throw away or disregard any part of their all-important ego. Simply put, your business
becomes connected to your customers' collected ego and reciprocally they are more likely to recognize,
appreciate, and portray a tendency to bring more money to your business because of the personal recognition
that so many of your customers yearn for.
Calendars
are a popular item because, once again, people love to see their own name. Your customer
is more likely to use your calendar than a generic because of this simple conception and perception.
A personalized business card case conveys the perception of your customers' importance and value to
your business. However, more creative options like a personalized candle holder or pocket knife tool
will keep your customers warm in the cold, as well as portray your "coolness factor" and creativity.
Candy dishes, jars and bowls are popular, but rather ordinary and boring. Edible gifts like candy dishes,
jars and bowls, as well as coffee mugs are standard options, but putting a spin on them makes a bigger
impression. Why not pair a mug with a coaster
for their desk instead?
Desk accessories like mouse pads and paper weights are practical business holiday gifts, but an attractive
or whimsical USB drive or stress balls
and putty are sure to carry a smile and giggle along with the gift.
A small bamboo plant for their desk lasts longer than candy and is a more innovative option. Gifts with
personality are more likely to be kept and used, and making your customers happy makes them more likely
to remember your business and associate it with amusing and enjoyable experiences when working with you
in the future.
Can you estimate (roughly) the number of bottles of wine you have received as holiday gifts? Most customers
cannot because they are so ordinary that they become an antiquated notion as a holiday gift. Instead, why not
gift your valued customers with wine accessories, like decanters, bottle stoppers or openers. Your customer
is likely to use these branded wine accessories when drinking the typical wine they receive from other businesses.
The message is clear; your business is creative and classy.
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